I’ve noticed that when I have a camera in my hand I find a lot more patterns to photograph than I see when my camera is in my pocket. When the camera’s in my pocket, I at least have the option of taking it out when I think about it. I’m at least a little more prepared than, “That would make an awesome shot. Wish I’d brought my camera.”
It’s all about preparation
Tools in your hand
If you know your business strategy — and have your “elevator speech” on the tip of your tongue, you can be prepared to take advantage of any situation you find yourself in. If you’re prepared and practiced, it’s like the camera in the hand. You’ll find lots of opportunities to use it because you’re ready to use it.
Tools in your pocket
If you have a pretty good idea of what your business strategy is, and have at least practiced your “elevator speech” a few times, you may be able to leverage some opportunities. It’s
like having the camera in your pocket. You’ll have to think about it more than if it were in your hand. Once you’ve decided to do something about it, you’ll have to act fast (get the camera out of your pocket) so that the opportunity doesn’t pass before you get your shot.
Tools in the garage
If you haven’t really thought much beyond, “I gotta make some money. This business will do it for me.... Elevator speech?…I’ve heard of that.” Then, my friend, you are attending a once-in-a-lifetime event — and you’ve left your camera at home.